Helping creatives and nonprofits

propel their vision forward with

confident marketing  

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I founded What Elephant in 2018 to support and elevate brands within the creative and nonprofit sector. My one-to-one, holistic approach paired with my straight-talking style is what people know me for!

Everything I do is rooted in my core values of social purpose, collaboration and growth. Everyone has a story to tell and I help you share yours, with a unique flavour and brand that only you can offer.

With a decade of experience working in communications and marketing for global television broadcasters, nationwide charities, media agencies and grass roots organizations, I’ve got the skills, contacts, experience and the savvy to guide you in the direction you want to go.

And when you get there, I’ll be

celebrating with you!


My ServiceS, LIKE ME, ARE



Creative and engaging content rules the online waves. Be it video, photography, websites, social media or copywriting, I take time to know what you want and need to make people look twice. Great ideas are made reality when they have strong foundations based in research and planning and I will become an extension of your team, guiding you towards success. 

  • Video production

  • Website design

  • Copywriting

  • Funding applications

  • Blog creation

  • Social media assets


Not sure where to start? On a roll and want to step it up a gear? I've got you. We all need people to help keep our plans on track, to stay accountable and to bounce ideas around with. With qualifications and experience in strategic leadership and management, I'll be your ideas generator, your friendly reminder and your ally every step of the way.

  • Personal development

  • Setting goals and targets

  • Identifying core values

  • Task delegation

  • Accountability

  • Ideas generation


When the the plan is in place and the content created, often you need someone to deliver it. I'm your woman. Having managed complex projects and digital marketing campaigns for global broadcasters, nationwide charities and media agencies, I'm well versed in how to tell stories online and to get the return on investment you deserve.

  • Social media management

  • Project Management

  • Production Management

  • Strategic planning

  • Reporting and analysis

  • Budget management


Meagan Pope, Photographer

"What Elephant is a saviour to any business. Investing in someone like Jordan is worth its weight in gold. She has the knowledge and understanding to move you to the next step and quickly too! If I had any advice to anyone in my shoes, it would be to take the plunge."

Rebecca Crookshank, Writer

"What Elephant expands the artistic gaze and manifests an insightful digital vision and unique brand identity. A personal & collaborative service elevating the communication and operations side of my business to another level."

Trisha Forbes, NIMHAF Chair

"Jordan has always been full of great, creative ideas for the online communication aspects of the Festival, as well as the strategy in broader terms. We wanted someone who was easy to communicate with and who was responsive as well. Jordan just ticked all of the boxes."

Maria Guy,

Creative Producer

"Jordan just always knew the sort of vision and ideas I wanted. We always have very inspiring conversations that leave me feeling excited and refuelled. You really feel with her wealth of experience in not only work but life itself, comes out within her ideas and strategies."


Hiring an expert saves you precious time and resource to focus on what you want to. And time is money!

Your content will be of the highest quality, produced by a perfectionist with 10 years' experience in media and marketing

Access to a network of top creative freelancers in Northern Ireland and beyond, ready to create bespoke content for you

Spending time on market research and having a tangible, actionable plan will make your business more effective

long-term, saving you time, money and resources

Your marketing will feel authentic and unique to you, based on your own values and goals

Increased revenue via targeted, research-based and specific content for your audience

Feel empowered with confidence in your brand, your strategy and your purpose

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Let’s Work Together

Tel: (+44) 7713 437078

© 2020 by What Elephant.

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