I'm a marketer with a difference. I bring creativity and strategy to your communications, making sure it actually brings results and that you love the journey there. But what's my journey been? Jump aboard the fabulous ride that's been my career...
I’ve gone from TV ➡ Public Affairs ➡ Charity ➡ Agency and back to Charity.
After graduating with a Film degree from Manchester Metropolitan University in 2012, I moved to London to continue my career in current affairs TV. By working on ITV’s Tonight programme I learnt how to book crew, sculpt an engaging narrative and work with editors.
After working on ITV’s charity appeal Text Santa I could lead nationwide fundraising campaigns, manage teams of corporate partners and sponsors, plan and execute social media strategies for global accounts (including one in the voice of a reindeer) and raise millions of pounds for nationwide charities including Marie Curie, Barnardos and Save the Children.
Through working for nationwide charities like Mind, Royal British Legion, Media Trust and Guide Dogs I know what challenges charities face, how to safeguard people who may be vulnerable and tell stories with tact, sensitivity and emotion.
And by working for a creative agency as a producer I know how to bring creativity and innovation to project briefs and provide a return for clients from small businesses, to large charities and global organisations.
Since moving back to Northern Ireland in 2018, I have been supported by Future Screens NI with the development of The Virus and Me, an animation about the Chinese community in NI during the pandemic and am a Future Creative 2021. I am working in collaboration with Karise Hutchinson, Provost of Ulster University Coleraine to research leadership education at further education level and am developing several documentary ideas with local creatives.
Oh and there’s the other curves in the road, like starting a Masters in Experimental Psychology and thinking that a month travelling around New Zealand would change my life. It didn’t.
All of those curves make for a dynamic, multi-faceted, complex human being with stories to tell and loads more to learn.
Want to be part of the tribe?
If you have a project you’d like my eyes on, or are a freelancer with availability, drop me a line and let’s grab a coffee!