how do you make content count?

Before the content is created, often you need a plan to deliver it in a results-driven way. Having managed complex projects and digital marketing campaigns for global broadcasters, nationwide charities and media agencies, I'm well versed in how to tell stories online and get the return on investment you deserve.

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Research

Who are your competitors? What is your baseline? What's working and what isn't? Which platforms work for you? What do you want to achieve? Who will help you achieve it?

Curation

What's your message and call to action? What's your tone of voice and how do you want to be perceived? What type of content will align with your brand and  appeal to your audience?

Execution

The film shoot. The photography. The edits for social media. The full length promo. The marketing plan, creating a buzz and leaving a memorable impression.

Analysis

What worked well, what could have been better? Did it convert customers, and are targets met? What have we learned about our audience, our content and our achievements?

WHAT PEOPLE SAY

Image by Jakob Owens

REBECCA CROOKSHANK,

WRITER

"What Elephant expands the artistic gaze and manifests an insightful digital vision and unique brand identity. A personal & collaborative service elevating the communication and operations side of my business to another level."

Image by Alexander Dummer

TRISHA FORBES, NI MENTAL HEALTH ARTS FESTIVAL

"Jordan has always been full of great, creative ideas for the online communication aspects of the Festival, as well as the strategy in broader terms. We wanted someone who was easy to communicate with and who was responsive as well. Jordan just ticked all of the boxes."

Image by Kushagra Kevat

JAMES MCCOY, PRINCIPAL, LURGAN JUNIOR HIGH

Jordan worked tirelessly to meet the demands of our project. She drew alongside our team and managed  and directed our enterprise with gusto, enthusiasm and humour - nothing was any bother or trouble and every effort was made to help us.

 

THE PACKAGES

I can provide a bespoke quote if you need less or more than the services offered in the packages below, including photography, drone footage and additional edits. Any questions, just holler!

Image by Dan Dimmock

RESEARCH

What's included?

  • A marketing strategy for one month to promote your content across social, online and email marketing to encompass business goals

  • Competitor research and brand analysis

  • Customer persona development

  • Research workshop with your team to develop goals, messaging, call to action and creative briefs

  • Analytics template and baseline analytics to measure success

Output:

  • Creative brief for content production

  • Marketing strategy for month one of content promotion

  • Campaign analytics template

From:

£600

Image by Sam McGhee

VIDEO

What's included?

  • A dedicated producer from concept to completion

  • Concept proposal with 3 creative options

  • Script production and voiceover recording

  • Location sourcing and confirmation (not including location fees)

  • Casting of models / actors (not including artist fees)

  • Two videographers for one day with sound and lighting (8 hours)

  • Producer on set for creative direction and obtaining consent

 

Output:

  • 1 x 3-5 minute video

  • 1 x 30 seconds social media edits

 

N.B. Travel / accommodation / sustenance / cast / location costs not included.

From:

£2000

Image by Jakob Owens

RESEARCH + VIDEO

What's included?

Everything in the research and video packages PLUS

3 x monthly mentoring calls with me to provide feedback, direction and analysis

From:

£2500

Please note that a 50% payment is required at the start of the project and 50% upon completion.

Let’s Work Together

Tel: (+44) 7713 437078

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