how do you make content count?
Before the content is created, often you need a plan to deliver it in a results-driven way. Having managed complex projects and digital marketing campaigns for global broadcasters, nationwide charities and media agencies, I'm well versed in how to tell stories online and get the return on investment you deserve.
Who are your competitors? What is your baseline? What's working and what isn't? Which platforms work for you? What do you want to achieve? Who will help you achieve it?
What's your message and call to action? What's your tone of voice and how do you want to be perceived? What type of content will align with your brand and appeal to your audience?
The film shoot. The photography. The edits for social media. The full length promo. The marketing plan, creating a buzz and leaving a memorable impression.
What worked well, what could have been better? Did it convert customers, and are targets met? What have we learned about our audience, our content and our achievements?
WHAT PEOPLE SAY
"What Elephant expands the artistic gaze and manifests an insightful digital vision and unique brand identity. A personal & collaborative service elevating the communication and operations side of my business to another level."
TRISHA FORBES, NI MENTAL HEALTH ARTS FESTIVAL
"Jordan has always been full of great, creative ideas for the online communication aspects of the Festival, as well as the strategy in broader terms. We wanted someone who was easy to communicate with and who was responsive as well. Jordan just ticked all of the boxes."
JAMES MCCOY, PRINCIPAL, LURGAN JUNIOR HIGH
Jordan worked tirelessly to meet the demands of our project. She drew alongside our team and managed and directed our enterprise with gusto, enthusiasm and humour - nothing was any bother or trouble and every effort was made to help us.
I can provide a bespoke quote if you need less or more than the services offered in the packages below, including photography, drone footage and additional edits. Any questions, just holler!
A marketing strategy for one month to promote your content across social, online and email marketing to encompass business goals
Competitor research and brand analysis
Customer persona development
Research workshop with your team to develop goals, messaging, call to action and creative briefs
Analytics template and baseline analytics to measure success
Creative brief for content production
Marketing strategy for month one of content promotion
Campaign analytics template
A dedicated producer from concept to completion
Concept proposal with 3 creative options
Script production and voiceover recording
Location sourcing and confirmation (not including location fees)
Casting of models / actors (not including artist fees)
Two videographers for one day with sound and lighting (8 hours)
Producer on set for creative direction and obtaining consent
1 x 3-5 minute video
1 x 30 seconds social media edits
N.B. Travel / accommodation / sustenance / cast / location costs not included.
Please note that a 50% payment is required at the start of the project and 50% upon completion.