I specialise in supporting creatives, entrepreneurs and small businesses to tell their stories on screen and elevate their digital marketing strategy. With a decade of experience working in communications and marketing for global television broadcasters, nationwide charities, media agencies and grass roots organizations, I’ve got the skills, experience and the savvy to guide you in the direction you want to go. And when you get there, I’ll be celebrating with you!


Throughout my life and career, my motivation has been to help people achieve their goals, to develop their potential, and to make progress in whatever way feels important to them. 


Growing up with parents who were artists nurtured a deep appreciation and understanding of the creative process and helped me realise that your core values and motivations are the foundation of any worthwhile venture.  And my business savvy paired with my creative genes makes for a pretty dynamic approach to coaching and project management. Have a gander at what my clients say...

I graduated with a Film degree in 2012 and in 2013, I moved to London to continue my career in current affairs TV. I later worked for ITV’s charity appeal ‘Text Santa’, coordinating nationwide charities such as Marie CurieBarnardos and Save the Children to fundraise millions of pounds to support their life-changing work. This was when my purpose and motivation was further sculpted as I thrived feeling that I was making a difference in some way.


In 2018, after 10 years working with broadcasters, the third sector and media agencies, I returned to Northern Ireland and I haven’t looked back! I have since worked with clients in Belfast and Northern Ireland such as TEDxStormontTranslinkAware NINorthern Ireland Mental Health Arts Festival, inkjockey, and Human Risk.

What next?


What Elephant continues to expand and work with creatives, micro businesses and entrepreneurs to support them in their adventures. And as far as my story goes, I am enjoying each page of the book and am grateful for every chapter. 


Want to be part of the tribe? If you have a project you’d like support with, or are a freelancer with availability, drop me a line and let’s grab a coffee! 


Level 7 Strategic Leadership & Management from Chartered Institute of Management

First Class BA (Hons) degree in Film & Media Studies from Manchester Metropolitan University

Coronavirus Awareness on Production, trained by ScreenSkills

ScreenSkills Mentor 2020

Producer of 'The Virus and Me' animation, funded by Future Screens NI in 2020. Based in research with the Chinese community in Northern Ireland, in partnership with the Chinese Welfare Association

Trained in GDPR, Safeguarding, Unconscious Bias and Mental Health Awareness

Experienced in Canva and web builders including Wix, Squarespace and Wordpress

Experienced in social media management platforms Hootsuite, Sprout Social, Buffer, Later, Planoly and Facebook Creator Studio